How I work
„People don't buy goods and services.
they buy relationships, stories and Magic.“
– Seth Godin
Storytelling
I firmly believe that we can only reach people with our messages when we engage them on an emotional level with relevance and authenticity. Empty phrases and platitudes have no place here.
execution
Before a project "dies in beauty," I prefer to approach problems with healthy pragmatism. I keep reporting and colorful presentations to a necessary minimum, focusing instead on implementing concepts successfully with heart and mind.
Team
I join my clients as an advisor and sparring partner at eye level. Respectful and professional interaction is crucial to me. My best experiences have been when I can contribute as part of the team.
knowledge transfer
Having worked in communication teams on the corporate side for many years, I know how important internal resources are. Therefore, I aim to support, if desired, by sharing knowledge to enable the effective use of (new) communication tools.
diversity
During my time at one of the world's most awarded companies in diversity, I saw firsthand how positively diversity and a fresh perspective impact project success. I bring this spirit into my work.
support
Sometimes I reach the limits of my expertise. When needed, I gladly draw on experts from my network or collaborate with my clients' service providers. Together, we achieve the best possible results.